Sometimes I wonder if that is the case. One works with smart and savvy brands and one does innovative work and one wants to replicate that forever. But maybe what is innovative for some people is scary for others. Maybe Chrome plugins are not mainstream yet.
I fear that sometimes we might..
Back when telecoms wanted to streamline costs, the first move was to leave distribution to large offline retailers who could focus investment on physical stores as telecoms worked on network and securing devices. The balance of power shifted, though, and telecoms tried to regain a foothold..
The right to be forgotten is mostly about the right to change and not be always reminded of the mistakes you made.
There are some industries where social media might not make instant sense and some industries where social media might seem counterintuitive. Financial investment and luxury seem like the two most obvious ones. Targeted at high-end individuals, they have no immediate incentive to get on the..
I have been asking myself this question for a while.
Can you build a brand with just online comms? And when I mean build brand, I don’t mean add to an already existing brand universe that also gets fed with offline messages. I don’t mean the stuff that Coca-Cola is doing, seeding video content..
This is what I told myself after a morning reflecting on something people have been telling me and I, myself, have been thinking about for a while “why don’t you put more of the stuff you have on FB on your blog?”.
I started this blog long before Facebook was around, and back then there were..
Two recent stories made me think how the online world is just as cruel to women as the offline. Beyond high-brow worries about percentages of women in coding or on start-up boards of directors. A woman gamer, studying gender representation in online games, gets so much abuse about her gender that..
The ALS association attorney, having caught on to the fact that what was serving them well was not being hijacked to serve other, tried to patent #icebucketchallenge.
Two points to this:
- you only patent something which is a patentable concept, which means they truly thought there was something..
E complicat sa compui un articol in care critici indirect donatul/actele de caritate. E ca si cum ai scrie un articol despre cum ursii panda sunt o aberatie a naturii pentru ca nu folosesc la nimic. Dar sunt simpatici, nu?
Asa si cu #icebucketchallenge asta. L-au preluat o multime de oameni care..
I find myself these days searching for blogs about people’s lives. I am an avid reader of blogs where there is a progression of living, there’s summer, autumn, winter, spring, there’s doubt and happiness and all that.
It’s weird how blogs have progressed from being online journals, to being..
Research in advertising, in general, can be divided into two types: preemptive and prospective. Preemptive research is when we ask people if our advertising sucks do that our CMO does not fire us. Creatives hate this. Prospective research is when we ask people what they would like to see in our..
Nu va speriati, nu e o postare cu tenta politica. Ma intreb doar, usor consternata apropos de posibilitatea unei candidaturi a dnei Udrea la prezidentiale, daca la noi in tara se ia vreo decizie pe baza de research. Evident, dilema mea e poate explicabila prin faptul ca majoritatea informatiilor..