Whereas internet traffic was once broadly distributed across thousands of companies,” he told the subcommittee, “we found that by 2009 half of all internet traffic originated in less than 150 large content and content-distribution companies. By May of 2014, this number had dropped by a factor of five. Today, just 30 companies, including Netflix and Google, contribute on average more than one half of all internet traffic in the United States during prime-time hours.
Most of the people I talk to tell me that even as we speak brand organic reach on Facebook is reaching 1 figure percentages and next year it will average around 0.something. This means that we have a high reach media where people see different types of content and advertisers have to pay to reach any given percentage of these people with limited length ads. Does that sound in any way familiar? Cos to me it sounds like TV and the only difference I see is that Facebook is not even paying for the content.
I have been desperately trying to get bits and pieces of useful information from my social media buddies. But the fact that the algorithm shows things fragmentarily and also that people have a different frame of mind when they engage with content on channels such as Facebook and Twitter makes me see why Quora is such a great place for getting honest and real feedback.
The problem though is that it seems to be moving the LinkedIn way and there are so many questions about baking and healthy living left unanswered
Every year, around xmas, a battle is fought on who makes the most watched xmas TV ad. In Britain.
This year’s contenders:
I think I may have my personal winner. Here’s Sainsbury’s (it’s more meaningful to me because I live next to the Tower of London and witnessed the poppy fields..
"I anticipated a resurgence in political engagement enabled by technology, and expected the UK to produce hundreds of globally successful tech organizations. Perhaps most importantly, I imagined that the internet would be a place of discovery -- fragmented and serendipitous, with transparency at its core."Martha Lane Fox
Vine in curand luna cadourilor si, daca lucrati intr-o companie cat de cat mare, stiti ca asta inseamna luna felicitarilor de la/catre parteneri si clienti. Eu asociez luna asta mai ales cu un morman de agende pentru anul urmator care toate ajung in sifonierul tatalui meu [care nu a folosit..
Selling an idea is the most difficult thing in the world. First, because it has no shape and people’s understanding of what that idea is can be shaped only by what they already know. Second, because the idea needs to meet expectations and exceed them only this much. Not too much because this is..
Sometimes I wonder if that is the case. One works with smart and savvy brands and one does innovative work and one wants to replicate that forever. But maybe what is innovative for some people is scary for others. Maybe Chrome plugins are not mainstream yet.
I fear that sometimes we might..
Back when telecoms wanted to streamline costs, the first move was to leave distribution to large offline retailers who could focus investment on physical stores as telecoms worked on network and securing devices. The balance of power shifted, though, and telecoms tried to regain a foothold..
The right to be forgotten is mostly about the right to change and not be always reminded of the mistakes you made.
There are some industries where social media might not make instant sense and some industries where social media might seem counterintuitive. Financial investment and luxury seem like the two most obvious ones. Targeted at high-end individuals, they have no immediate incentive to get on the..
I have been asking myself this question for a while.
Can you build a brand with just online comms? And when I mean build brand, I don’t mean add to an already existing brand universe that also gets fed with offline messages. I don’t mean the stuff that Coca-Cola is doing, seeding video content..