— On Comms Design. From London

An idea to share

Sometimes I think of the apps I could be making and I think I might be a successful serial entrepreneur. I spend about 0.01% of my time developing those ideas but love them dearly. I don’t do research but I am persuaded my insights are good.

So here’s today idea to share and I would love it if people could either point me to something that does that or, if there’s nothing out there, point me to someone who’d like to do it.

Insight: we live between a world of growing content and a world of growing pressure to be productive. As such, we try to squeeze any moment of “in between” time to add more to our brains and our bodies. We jog to work, we work standing up and doing glutes exercises, we do Kegels in the car (I heard that in a sitcom), we read on the tube, we listen to podcasts as we walk.

Problem: id you’re like me and you have a hard time getting meaningful results from minimal interaction (meaning I cannot read a novel 1 page at a time, it just does not make sense to me and if you think about you’ll also remember how you struggle with longer form). I find piecemeal interaction to be meaningless.

Solution: is there an app out there that calculates your “in between” time and selects the form of content you can consume based on two factors “increasing productivity” and “meaningful interaction”? This app will prepare a “menu” of things you can do as you walk to work and make sure they are completed by the time you get there or at least completed to a meaningful degree.

Is that out there already?

 

 

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