— On Comms Design. From London

I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.

Later edit: just to make everything clearer. I know there are other books out there but, apart from a couple of exceptions,  all these are books I read. When I get a recommendation which I did not read, I will try to read it and post it of I think it’s any good. 🙂

I have separated the books in general categories but they are not always accurate. Here goes

0. Business

Start-Up Nation – The Story of Israel’s Economic Miracle – Singer/Senor

1. Strategic planning and strategy

Truth, lies and advertising – Jon Steel

The perfect Pitch – Jon Steel, Wiley & Sons

A Master Class in Brand Planning: The Timeless Works of Stephen King – Merry Baskin/ Judie Lannon

2. Marketing

Positioning, the battle for your mind – Al Ries

The 22 Immutable laws of marketing – Al & Laura Ries

Guerilla Marketing – Jay Conrad Levinson

3. General advertising theory

Ogilvy on advertising – David Ogilvy

Confessions of an advertising man – David Ogilvy

Hey Whipple, squeeze this! – Luke Sullivan

Where the suckers moon – Randall Rotheberg

Cutting Edge Advertising: How to Create the World’s Best for Brands in the 21st Century – Jim Aitchison/Neil French

Under the Radar: Talking to Today’s Cynical Consumer – Jonathan Bond, Richard Kirshenbaum

Madison and Vine – Scott Donaton

Disruption: Overturning Conventions and Shaking Up the Marketplace – Jean Marie Dru (with a sequel)

Baked In: Creating Products and Businesses That Market Themselves – Alex Boguski/John Winsor

Love Marks – Kevin Roberts

4. Digital

What would Google do – Jeff Jarvis

Here Comes Everybody: The Power of Organizing Without Organizations – Clay Shirky

Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More – Chris Anderson

Long Tail, How Endless Choice is Creating Unlimited Demand – Chris Anderson

Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing – Chris Anderson

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business – Jeff Howe

Reality is Broken, Why Games Make Us Better and How They Can Change the World – Jane McGonigal

5. Behaviour and new theories

Purple cow – Seth Godin

Tribes – Seth Godin

Linchpin, are you indispensable – Seth Godin

Unleashing the idea virus – Seth Godin

The Cluetrain manifesto

Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas – Seth Godin

Ignore everybody [..] – Hugh McLeod

The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell

Blink: The Power of Thinking Without Thinking – Malcolm Gladwell

Outliers, the story of success – Malcolm Gladwell

Convergence Culture: Where Old and New Media Collide – Henry Jenkins

Chief Culture Officer: How to Create a Living, Breathing Corporation – Grant McCracken

Herd, how to change mass behavior by harnessing our true nature – Mark Earls (reminder by Ioana Ciobotariu)

NOU Cognitive Surplus – Clay Shirky

Without category

No logo – Naomi Klein

Anything by Wally Ollins here

Good to great, why some companies make the leap and other don’t – Jim Collins

17 comments
  1. […] BOOKS […]

  2. […] BOOKS […]

  3. Dorina says: 2011/05/0214:37

    Foarte buna selectia.

  4. […] iar Doru Persinaru – lista bogdanei […]

  5. asd says: 2011/11/1617:29

    Draga Bogdana,
    Hai sictir.

    • Bogdana says: 2011/11/2113:00

      Draga ASD, right back at you :))))

  6. Bloggeri care recomandă cărţi says: 2012/04/0513:57

    […] Cărţi recomandate de Bogdana Butnar. […]

  7. Alex says: 2012/04/1809:18

    De ce meta-description-ul paginii e “blog of zoso”? 🙂 SE0? Really?

    • Bogdana says: 2012/04/2210:00

      vali m-a ajutat odata cu niste updates si de atunci apare asa. nu ma deranjeaza si nici nu stiu cum sa repar deci … 🙂

  8. […] BOOKS […]

  9. Alexandra says: 2012/10/2510:04

    Buna, Bogdana,
    Mi se pare foarte buna selectia ta. O parte dintre carti am citit-o si eu.
    As mai adauga: http://juicingtheorange.com/ (e bine de aruncat un ochi peste ea)

  10. marcia says: 2013/02/2112:11

    Dragă Bogdana,
    Eu am aflat de multe titluri de pe lista ta de la cititorii din rețeaua http://www.booktopia.ro. E foarte faină platforma, ți-o recomand. Pe lângă faptul că îți poți crea o bibliotecă personală, comunitatea e foarte friendly, se discută despre cărți, se scriu recenzii, se formează grupuri… e o rețea socială prietenă cu cititul 🙂

  11. Cora says: 2013/03/1918:11

    O altă carte foarte faină este ”În rețea” de Lisa Gansky. Great book indeed!

  12. Raluca says: 2013/04/1216:42

    Imi place initiativa asta si as adauga (daca te adresezi si celor care vor sa faca marketing in firme foarte mici sau care sunt la inceput de drum): Duct Tape Marketing de Jon Jantsch. Zi faina!

  13. Dorin says: 2013/04/2219:40

    Sugestii utile! Unele dintre acestea se numara printre cartile de pe noptiera mea. PS: http://www.books-express.ro este intotdeauna o alegere mai buna decat okian.ro (din experienta mea de pana acum.

  14. Iuliana Orzan says: 2013/12/3019:55

    Salut, Bogdana
    Multumesc pentru lista, este foarte buna.
    O carte pe care as recomanda-o oricarui marketer este The New Strategic Brand Management, de Kapferer.
    Numai bine,
    Iulia

  15. Raluca says: 2014/10/0911:27

    Inca o recomandare ar fi Predictably Irrational, Dan Ariely 🙂

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