— On Comms Design. From London

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I am definitely not the first one to say this but of course the reason the likes of Uber and Airbnb make shitloads of money is because they simply do not abide by regular taxation, safety and employment policies like all the other companies do. Even that is a mis-statement because, while other companies try creative accounting  (remember this? which is an interesting take on the original story, tax avoidance), the likes of Uber and Airbnb simply pronounce themselves a completely new and original way of doing business which is outside normal taxation and employment rules.

You know I LOVE Uber. I seriously do. I am less in love with Airbnb, mostly because I am a more fussy sleeper than car rider, so I like to only sleep in certain hotels with specific types of beds and sound proofing levels. But the way Uber and Airbnb have empowered millions of people to become small scale business owners tugs at my heart strings. So this will not be about how Uber should pay health benefits to its drivers. Because I don’t think it needs to. Most of the Uber drivers I speak to (and I speak to all the ones that drive me which still makes my 4.7 rating confusing to me :((( really Uber, really!) seem to have a very down to earth, common sensical way of looking at their relationship with the app. They know how much they need to drive to make a profit. They think about it like a business partnership. They should be informed about the need to pay tax and health, true, but Uber is free to decide whether they want to contribute to that.

The security of passengers and travellers, however, now that’s a different story. That Uber and Airbnb do not want to take responsibility for the drivers and landlords raping, locking in house and allegedly abusing clients is another matter. This is not about the relationship between you and a business partner and the contracts you BOTH sign when you enter into that partnership. This is about a third party which buys into your promise and you should, both company and driver/landlord business partner, be held responsible. The easiest thing to do is put in a place a simple procedure to make sure help is made available asap. Of course this might cut into your profits but, on the up side, regulators might look more kindly on you when they come a-knocking.

8 years ago I would not have written this post. Back then it was cool to wake up at 6 just to be the first one to find out about the latest start-up to get funded, it was ok to eat in front of the computer just to go through my 600+ feed articles during lunch time, it was expected that I would have time to do my job, blog every day, maintain both my Fb and Twitter accounts with different content strategies, know everything there was not know about anything marketing related, hang out with my cool entrepreneur friends. Back then having a car to take me to work faster, a flat closer to the city centre and all the devices and apps in the world was required because it fed into my lifestyle of being alway on top of everything.

The need for uber-productivity and the level it’s gotten to scare me a bit today. Read More

I was watching the last episode of Mad Men season 7 and something struck me. All of those people sitting in their living rooms, hotel rooms, any room really, watching the first man land on the moon.

We’ve been lucky to live in a time where some amazing scientific accomplishments have happened already. The LHC came online only a couple of years back. We put a rover on Mars and another one on a comet.

How many of us were perched on the edge of our seats watching this live as it was happening and NOT playing Candy Crush on our phones?

Not many, I promise you.