— On Comms Design. From London

Do all brands need a purpose?

Answer here. And the bit I really liked:

“It’s very clear that people sometimes do look to brands to help make their lives a little better beyond the functionality and values of the brand. But sometimes they just want a great cup of coffee or a decent beer.”

 

 

Share this article Share on Facebook0Share on Google+0Tweet about this on TwitterShare on LinkedIn0Digg thisShare on Reddit0
0 comments
Submit comment