— On Comms Design. From London

Does your dog want to live forever?

It’s interesting to gauge the stage a society is at through the concerns it has.

A couple of days ago I saw this commercial on YT and decided not to skip because it was the first time I had seen the concept of longer lives for pets. To me the pet category was always about care and maybe pampering (mainly cats :)) but it had never occurred to me that pet longevity was something people were actively thinking about. And yes I know the stories of the family dog who grew up with the family kid and, still, in all those stories the dog dies when it’s supposed to die.

It’s a sign of something different that we have placed the longevity of our pets on our radar. This means that our longevity is somehow ensured maybe, and we do not need to worry about it so much. We can start worrying about our pets. For us, maybe, the next step is immortality 🙂 Like this.

Screen Shot 2015-07-19 at 19.38.47

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