— On Comms Design. From London

If you’re a planner, don’t expect recognition

I see this in younger planners/strategists: the need to be in front of the client, to be heard, to decide on the big things. If you’re a planner and you desire those things, you’re in the wrong trade. Planners don’t ever get recognition from being the “source” of stuff. You will always be the “resource” for a lot of things but never the initiator of much, unless you’re lucky and you have a creative director who’s old enough and wise enough to understand the power of empowering people through recognition. But mostly you will work to support people whose most important desire, like yours, is to be also recognized. So you can either fight with your creative and client lead to get the recognition you deserve, learn to seek recognition in a more niche way (within your planning community or become bigger than your role and blog, speak at events etc.) or simply give up.

I’ve found that there is a more meaningful solution, though–> you can do the best work of your life and live with the quiet realization that you have contributed in a meaningful way to something great.  If that’s not enough for you, then you need to reconsider your career choice.

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