— On Comms Design. From London

Xmas on TV – the battleground

Every year, around xmas, a battle is fought on who makes the most watched xmas TV ad. In Britain.

This year’s contenders:


I think I may have my personal winner. Here’s Sainsbury’s (it’s more meaningful to me because I live next to the Tower of London and witnessed the poppy fields grow)


John Lewis


Marks & Spencer

Argos (?)